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A few weeks ago, I wrote about my goals for the remainder of the year, specifically how I wanted to read 1 book per month. I went to Barnes and Noble and bought two books, one of which was Crushing It! by Gary Vaynerchuk, aka Gary Vee. I finished this book in about a week and that’s only because I was slowly creating my habit of reading before bed. If you’re into business, branding, social media or simply getting out of the rat race of working your boring 9-5 job, then this book is absolutely for you. Here is my book review.
Who is Gary Vaynerchuk?
Gary Vaynerchuk is the CEO of VaynerMedia, entrepreneur, 5x New York Times Bestselling author, investor, marketer, etc. He began in 2006 creating daily YouTube videos about wine in order to help grow his parents wine business which he grew from $4 million to $60 million. He has been an early investor in most social media platforms such as Facebook, Twitter and Snapchat, along with other companies such as Uber and Venmo. His most recent project has been VeeFriends, his own NFT project. His biggest dream is to one day own the New York Jets. If you want to know more about him, here is the link to his story.
This book, Crushing it!, is a sequel to his book Crush It! which he wrote in 2009.
Why this book?
I am a huge fan of non-fiction over fiction because I legitimately enjoy learning new things and becoming an expert within a field. My personal philosophy is to maximize your time and develop your skill set and regularly reading is just one avenue of approach on how to do that. I follow Gary Vee on all social media platforms, listen to his podcast, watch some of his older keynote speeches and take in massive amounts of information. He is always teaching something new, but also he has consistent messaging. There were 3 big takeaways I have learned from him above all else:
1. You are a brand. Treat yourself as such. This may mean turning down offers from people or companies, but you need to stay in line with what your brand messaging is. I learned this from a fireside chat that he conducted with Jessica Alba, which you can watch here.
2. Look at where the market is going and get ahead of it. Gary has always been looking to the future and what people will be doing 5, 10, 30 years from now and invests. That’s why he is very into NFTs right now and certain social media platforms.
3. Produce massive amounts of content. You will only gain a following if you continue to provide value. That means posting massive amounts of content on all social media platforms and messaging people and have conversations, which is a lot of work. Creating a business or a brand is not for the faint-hearted.
I honestly loved this book. The readability of the book was very authentic and read as if someone were having a conversation with you. It wasn’t written to be all “I am an expert with my words”, but rather a conversational tone with the occasional curse word, just like he talks. He brings back most of his information from Crush it!; however, this one has something special. This book has several success stories of people who read the first book and were able to become successful. They tell their story on how they worked that 9-5 job, but found a way to make their passion a reality. They are specific examples of how these pillars mentioned by Gary, are utilized to breed success in everyday people’s lives.
The success stories were my favorite part of the book because I enjoy seeing people become successful. They are just living their average life who decide they want more from their life and make the change happen. If that doesn’t make you want to get up and take action, I don’t know what will.
Gary dives into each platform of the time (2018), which even has Musical.ly on it, now known as TikTok. Each social media chapter talks about how to be successful on the platform. Each platform is different in their own way. Facebook has the largest audience and has groups, Instagram uses hashtags, Twitter is about the conversation and Snapchat is about quick messages. He also talks about YouTube, podcasting and what’s coming next with social media.
His key pillars are: Care, authenticity, passion, patience, speed, work, attention and content. If you focus on each one of these in your business or brand, you will crush it!
My rating: 9/10. Although there were several success stories, I couldn’t get enough of them. That is the only reason it is not a 10/10 in my eyes. I loved that it was such a quick and easy read and I honestly haven’t finished a book in so long, that this made me proud of myself.
I ordered one of Gary’s other books: Jab, Jab, Jab, Right Hook; however, it’s going to have to wait in line. I’m currently reading You are a Badass by Jen Sincero, which is the other book I had bought at Barnes and Noble a few weeks ago. With the rate I am reading, I may be able to read 2 books this month.
What are you currently reading? Have you read Crushing it!? Comment below on your thoughts.